The Google Display Network (GDN) is an extremely useful tool for branding, as it allows companies to showcase their logo and promote products/services in the form of a visual banner ad on web pages that have similar content. In current competitive markets, it is essential to create brand recognition in order to increase the likelihood of potential clients choosing the right person for the job…you! Display ads can come in a variety of types and sizes, each with their own benefits. The one thing that they all have in common is they allow you to introduce yourself to prospective customers, and increase traffic to your company’s website.
Have you ever visited a website, and then that company’s ads seem to follow you around the internet after you have left their site? This is known as remarketing, and it is an ingenious way to continue to promote your brand to past site visitors who are already familiar with you. It is a tool that dramatically increases the chances that they will become customers or complete other valuable actions on your website. Remarketing is highly recommended for any company with an online advertising presence, and almost guarantees a boost in conversion rates.
When it comes to advertising online, location is king. Regardless of how beautiful your ad is, it will not perform well if it doesn’t appear in the right places. Through geographic targeting, GDN allows you to focus your ads to only reach areas where your customers are, and within a radius that you can serve them.