The Google Search Network (GSN) allows companies to pay Google in exchange for having their ad appear at the top of the page among relevant search results. This type of advertising is also known as pay-per click (PPC), as businesses only pay when a user clicks on the ad. Paid search ads are a sure-fire way to boost website traffic, as  you immediately put your company in front of more potential customers. The internet is a crowded place, and it can be difficult to stand out organically. The Google Search Network allows you to immediately gain an advantage over your competition, and benefit from fast results.

One of the major benefits of paid search advertising is that it is highly measurable. Every aspect of the campaign can be tracked and managed including number of clicks, the cost per click, and how many sales are coming from these clicks. This also means it is easier to test different campaigns and strategies to see what works and what resonates with potential clients.

 

Being able to manage and analyze results allows you to utilize your budget more effectively and improve your ROI. Even though you are paying per ad click, paid search advertising can be budget friendly. The Google Search Network allows the advertiser to have full control over how much and where their money is being spent. You can set budget caps, use scheduling strategies as well location and device specific targeting.The Google Display network is based on an auction system that allows advertisers to “bid” on specific keywords, and also rewards companies that have high-quality ad campaigns with lower costs and better ad placement.